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5G CPE Achieves Full WiFi Coverage for Supermarkets, Creating a New Shopping Experience for Customers
I. Programme background
Driven by technology, the new retail concept has become a hit, and the competition among supermarket chains is becoming more and more intense. While taking into account the need to provide customers with more and more comprehensive quality goods, it is also necessary to enhance the supporting service facilities of the supermarket environment, so as to improve the soft power of the enterprise. Especially in the hot spread of e-shopping, group-buying business and other consumer behaviour trends, the quality of the network environment has become one of the most critical factors for consumers to choose shops to shop, so the realization of WiFi coverage of the whole scene of the supermarket enterprise is an important link to win the customer’s word of mouth.
II. Status of the industry
▶ A single network structure, network security is a hidden danger
Traditional shops inside the cash register system, video management system, visitor network using a unified network, the internal system is susceptible to viruses, hacker attacks, the user network security risks; and the use of visitor mode, access restrictions and other features to effectively ensure network security and give priority to ensuring the stability of the cash register system network.
▶ Traditional shopping methods, poor consumer service experience
Supermarket shops use the traditional manual consultation, when the shop traffic increases, can not find the clerk in time to ask questions, can not be the first time to get product information, reducing the consumer service experience.
▶ Few intelligent terminals, serious loss of foot traffic
Existing supermarket environment to build a small number of intelligent terminals, most of the commodity consulting and other information needs to be manually answered, when the supermarket shop personnel changes, it is easy to cause a shortage of manpower, which in turn affects the loss of shop traffic situation, as well as the user’s shopping experience.
▶ Lack of intelligent management, unable to achieve data analysis
Traditional supermarkets lack accurate marketing tools and customer flow analysis platform, unable to achieve the analysis of consumer behaviour of visiting customers and user data analysis; unable to use convenient management tools will be the shop’s mainstream product information and shop information through the online push to the customer, for customers to achieve the freedom of time and shopping location.
III. Introduction to the programme
In order to realise the digitalisation of retail shops, experience enhancement and business digitalisation, the latest technology product – ChenAnIoT 5G CPE – can be integrated, which has the advantages of ‘high-performance WiFi, high security, and easy operation’, bringing a new model of ‘technology + product + scene integration’ to the superstores. It can bring the new retail mode of ‘Technology + Product + Scene Integration’ to the supermarket enterprises.
5G CPE superstore WiFi coverage solution provides network access through ChenAnIoT 5G CPE, and other terminals are connected to CPE through WiFi, meanwhile, a separate SSID is set for visitors, which achieves data isolation and ensures data security; multi-terminal connection is achieved with the help of 5G CPE.
IV. Programme strengths
● High-speed WiFi performance to enhance customer experience
● ChenAnIoT 5G CPE
5G CPE’s ultra-high network stability and low latency can ensure the high-speed WiFi 6 Internet experience for smart equipment, AR/VR gaming experience, intelligent robots (shopping guides, merchandising, delivery, etc.), intelligent shopping guides, visual recognition unmanned checkout counters, and other immersive experience applications of the smooth interaction to enhance the consumer shopping experience.
● Intelligent management system, shop conversion rate increase
●5G CPE High shopper customer conversion rate
5G CPE provides massive connectivity and high-bandwidth fast transmission capability to ensure simultaneous access of massive devices and real-time online interconnection, and the overall intelligent management system can be used to achieve customer flow analysis, increase customer stickiness, and effectively improve the conversion rate of customers in shops.
●Secure and trustworthy network architecture ensures that data is not leaked.
The programme has a separate SSID and access restrictions for visitors, ensuring data security for wireless access to the 5G network; the core network ensures user authentication and user privacy, ensuring that shop data is not leaked.